Full Job Description
Join Amazon as a Content Strategist in Utica, NY!
Are you passionate about crafting compelling content? Do you want to elevate customer experiences through innovative digital storytelling? If so, Amazon invites you to consider an exciting opportunity as a Content Strategist based right here in Utica, New York! We are on the lookout for creative thinkers who can contribute to our mission of being Earth’s most customer-centric company.
Company Overview
Amazon is not just an e-commerce giant; we're a technological force reshaping the way consumers shop and interact with the digital landscape. With millions of customers across the globe, we strive to bring customers more of what they want, and that starts with creating remarkable content across all platforms. Our Utica office is part of our expansion strategy, integrating local expertise with our global vision.
Position Summary
As a Content Strategist at Amazon, you will be responsible for conceptualizing, creating, and managing high-quality content that resonates with our audience. This role encompasses various content jobs that focus on engaging customer interactions, driving brand awareness, and supporting our marketing initiatives through effective content marketing strategies.
Key Responsibilities
- Develop and execute a comprehensive content strategy aligned with Amazon's goals and objectives.
- Create engaging and informative content across multiple channels, including web, social media, and email.
- Analyze performance metrics to adapt and refine content strategies that drive customer engagement and conversions.
- Collaborate with cross-functional teams, including marketing, design, product, and engineering, to ensure cohesive messaging.
- Stay abreast of industry trends and emerging digital content strategies to keep Amazon at the forefront of innovation.
- Manage the editorial calendar and ensure timely delivery of content across all platforms.
- Create SEO-optimized content to improve organic reach and enhance visibility on search engines.
- Monitor and respond to customer feedback and insights to continuously improve content quality and relevance.
- Create training resources and guidelines for junior content team members, fostering an environment of growth and creativity.
- Conduct in-depth keyword research to identify trends and inform content creation efforts.
Qualifications
To be successful in this role, candidates must possess:
- A Bachelor’s degree in Marketing, Communications, English, or a related field.
- Minimum of 3 years of experience in content strategy, copywriting, or a related position.
- Proficient in digital marketing principles and strategies, including SEO best practices.
- Strong writing, editing, and proofreading skills with a keen attention to detail.
- Experience with content management systems, social media platforms, and analytics tools.
- A creative mindset with an ability to think outside the box and bring innovative ideas to the team.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Demonstrated ability to work under pressure and meet tight deadlines.
What We Offer
At Amazon, we believe in nurturing our employees and providing a supportive environment where creativity thrives. We offer a comprehensive benefits package, including:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance starting immediately.
- 401(k) with company match to help you plan for your future.
- Generous paid time off policy, including vacation, holidays, and sick leave.
- Opportunities for professional growth and development through trainings, workshops, and mentorship.
- A vibrant company culture driven by innovation, collaboration, and respect.
- Employee discounts and perks across our product range.
Why Utica?
Utica, located in the heart of New York State, offers a unique blend of urban and natural environments. With its beautiful parks, cultural attractions, and community spirit, you’ll find that Utica is a great place to live and work. As we expand operations in this vibrant city, we embrace the opportunity to contribute to local growth while offering our employees a fulfilling lifestyle.
Join Us!
If you are enthusiastic about crafting engaging content and making an impact in the digital world, we want to hear from you! Become a part of the Amazon family and help us shape the future of customer engagement.
Applications are open now! Click below to submit your application for the role of Content Strategist. We can't wait to see what you bring to our team!