Full Job Description
Join Pinterest as a Digital Content Strategist in Utica, NY!
Pinterest, one of the world’s foremost visual discovery platforms, is thrilled to announce an exciting opportunity for a Digital Content Strategist in our Utica, New York office. If you are passionate about creating engaging digital content and developing innovative strategies that captivate audiences, this could be the perfect role for you!
About Pinterest
At Pinterest, we aim to bring everyone the inspiration to create a life they love. Our platform helps millions of users discover and save ideas, whether it's about home decor, style, recipes, or DIY projects. Come join our culture of creativity and contribute to the mission of sharing inspiration, connecting people, and driving meaningful engagement.
Job Overview
The Digital Content Strategist will play a crucial role in managing our content marketing initiatives, ensuring that our audiences receive compelling and relevant content that aligns with Pinterest’s brand values and objectives. You will collaborate with cross-functional teams, including marketing, product, and design, to create tailored content that resonates with our audience on a global scale.
Key Responsibilities
- Develop and implement comprehensive content strategies that enhance brand awareness and drive user engagement across various digital platforms.
- Create, curate, and manage high-quality digital content including blog posts, social media updates, email newsletters, and multimedia that aligns with Pinterest's branding and marketing goals.
- Analyze content performance metrics to refine strategies and improve user engagement.
- Collaborate with designers and marketing teams to optimize content for social media campaigns, website, and mobile applications.
- Monitor industry trends to identify opportunities for new content initiatives.
- Ensure all content is SEO-friendly and adheres to best practices for content marketing.
- Assist in developing editorial calendars and content schedules for consistent and timely delivery of content.
- Lead brainstorming sessions and provide guidance on creative concepts for campaigns and promotional materials.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in content marketing, preferably in a digital marketing or technology-related environment.
- Strong understanding of the digital landscape, including social media and online content trends.
- Exceptional writing, editing, and storytelling skills, with a keen eye for detail and a passion for delivering engaging narratives.
- Proven experience in developing SEO content strategies and analyzing performance metrics.
- Ability to work independently and as part of a collaborative team, managing multiple projects simultaneously.
- Strong analytical skills to assess content performance and make data-driven decisions.
Preferred Qualifications
- Experience in the tech industry or with social media platforms.
- Familiarity with content management systems (CMS) and analytics tools.
- Knowledge or experience in graphic design or visual content creation.
What We Offer
At Pinterest, we believe in empowering our employees. That’s why we offer a range of competitive benefits to support your career and personal growth:
- Competitive salary and performance-based bonuses.
- Health, dental, and vision insurance.
- Generous paid time off and holidays.
- 401(k) retirement plan with matching contributions.
- Opportunities for continuous learning and professional development.
- A vibrant company culture that values diversity and inclusion.
Why Work at Pinterest?
Pinterest is at the forefront of digital innovation, and as a Digital Content Strategist, you will help shape the future of our brand’s presence online. We are committed to fostering an inclusive environment where creativity thrives, and each employee's voice is heard. Your contributions will directly impact our mission to empower our users, making their lives more inspiring.
How to Apply
If you’re ready to take the next step in your career and join a dynamic team at Pinterest, we want to hear from you! Please submit your application, including a resume and a cover letter detailing your relevant experience and passion for content strategy. Be sure to showcase any projects or content you have developed in the past!
We look forward to seeing how you can contribute to the Pinterest community as a Digital Content Strategist, helping to bring inspiration to our millions of users around the globe.
Pinterest is an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants of all backgrounds to apply, and we look forward to connecting with you!